The single most disturbing trend for me, of late, is the name start-ups are choosing.
I know handy-sized easy to remember internet domain names are running out, and we all want the valuable .com or country top level domain, if you’re not going internal (and why the hell wouldn’t you?), but it’s starting to get ridiculous.
It started with, for me, flickr, I guess continued with twitter, until I got it, and just carries on with mocavo and on it goes: on and on… Now, I know we all know flickr now, and just about everyone and their dog knows what flickr is FOR, but, but, if you’re starting out now, what about making it a bit more obvious?
I’m so less inclined to click on your domain name if I seriously can’t work out what the hell you’re offering.
Am I a philistine? Probably, but in this age of scams, malware and other online threats, I’m seriously getting paranoid about clicking links and, frankly, if I don’t know what your company offering or service is about from your URL, and I’ve never heard of you: I’m not clicking.
The conundrum is not going to get any easier, as, frankly, nearly all decent .com domains are gone. Meantime, I can only recommend start-ups get creative. If they want me as a customer, anyway.
Image Credit: Domain Names by ivanpw on Flickr. Used under creative commons with attribution license.
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